Blog & resources

Improving product experiences when being influenced by conflicting interests is hard. Tech driving design decisions is not the answer. Here's why...

New to UX design? Explore the 6-stage design thinking process that helps ensure your design solutions are human-centred, by putting user needs first.

This week at Fruto, I ran a series of Brand Strategy Workshops with our whole team, helping us to clarify our internal and external brand.

They categorise everyone across 4 personality types and can help guide your interactions with them.

Tips and tricks for creative professionals to improve their time management skills.

From 'stink patterns' to smartphone addiction: how can we tackle the interactions that make us spend too much time online?

When I first joined Fruto, I didn’t even know what UX stood for.  Here's what I learned.

A guide to designing better user interfaces for children

Not sure what the difference is between tactical and strategic UX approaches, or which would be best for your next project? This post is for you.

Learn exactly what a good UX design process entails and why you need one, and download a template of the process we typically follow at Fruto.

Expert design practitioner skills aren’t the same ones that you need for design leadership. Here’s what you need to know and learn to succeed...

A 7-step guide to establishing a design-led culture, no matter where on the UX maturity ladder you’re starting your transformation journey from.

When a designer asks you for feedback on their work, how do you go about it so that the feedback is effective and motivates the designer to improve? Here are is a technique I use...

When it comes to UX design, healthcare has to be one of the areas where it’s most critical that it’s done right.  The difference between good and bad design could literally make the difference between life or death. From patient care to the clinical experience, there are many aspects to designing digital products for healthcare...

We all know that UX is a key factor in customer satisfaction. But knowing this, and actually delivering on it, aren’t always the same thing. And it certainly isn’t always a straightforward process - with internal politics, multiple user groups and external factors all impacting your ability to achieve the perfect user experience...

Stickers are relatively simple to design and develop. And due to their playful nature, Sticker Mule custom stickers are easy to share and encourage individuals to engage with your brand.

A list of books, articles and tools to get you started in UX Design.

User interviews can help you get in-depth insights on users' needs, behaviours and motivations. This guide is to help you prepare and run user interviews.

Colour has a great impact in the world around us and this is no different in User Interfaces (UI). However, it’s not always given the importance it deserves. Sometimes colour is understood as a purely aesthetic element that is completely relative and subjective. Nonetheless, colour plays a key role (on multiple levels) in the user experience of a product, and therefore it is worth our attention as designers.

There are lots of considerations when scaling a business – from systems and processes, to financials and technology. And if a company is looking to secure investment to facilitate growth plans, overall attractiveness plays a large role. But what is it that makes your business attractive to potential investors? 

In April we’re offering free 1-hour design consultations for projects about COVID-19 or businesses affected by COVID-19.

We are a fully remote UX design team. For the past 3 years, we’ve been testing design and communication tools that can make our work efficient and very collaborative. We think we have a pretty good set up now.

In this blog post I will define these terms and outline how a design system might be beneficial, as well as some of the drawbacks. I will also talk about how important it is to create a system that is customised to your project.

As designers, and more specifically, digital designers, remote working might not only be feasible but beneficial. Remote working is a growing trend and as a full time designer that works from home, I can see why.

In this post I’d like to point out a list of conferences taking place in the UK.

In this post I will run through what it takes to go from UX to UI, and finally to development, and I will give some tips that have helped me (as a designer) with these different hand-offs.

It's Mental Health Week, and it's important to look after yourself, embrace who you are and remember it’s okay to not be okay.

As a UX designer, you will likely be involved in conducting user research as it forms a critical part of the UX process. For any upcoming researcher, engaging with people in real-life contexts and settings may seem like a daunting task. This post is aimed to alleviate some of those very concerns.

There are many qualities that play a key role in becoming a good designer. These qualities are far from being only technical. A designer must be an innovator, a researcher, a communicator a connoisseur, a mediator, a problem solver and a business thinker.

UI design plays a fundamental role in the overall quality of your end product. The UI not only supports the UX work, it enriches it and expands on it by bringing together concepts from interaction design, visual design, and information architecture.

This article tries to address the fundamental question for the business owners and demonstrates how UX and Business growth go hand in hand.

As with any business decision, the choice to hire in UX skills ultimately comes down to return on investment. There’s a compelling business case for bringing in a UX agency, not only because the end result is a sleeker site or app that customers love, but also because your budget gets you so much in a short period of time.

One of the problems we regularly encounter when working on large-scale sites or apps is that the user interface (UI) is no longer fit for purpose.

Whichever way you look at it, User Experience (UX) has a direct impact on your business. By improving customers’ experience of your product, you improve conversion rates. By increasing customer satisfaction, you keep them coming back for more.