Hello
We are Fruto, a user experience design studio based in Oxford. Our team of consultants blends talent in UX strategy, UI visual design, user research, usability, copywriting and illustration. All the skills needed to craft great digital experiences.
Why Fruto?
Thrive on our expertise.
Leaders in UX design
We’re passionate about what we do. With our work training, mentoring, organising and speaking at UX conferences, we take pride in leading the way.
Fresh and lean approach
Studio working keeps us efficient, independent, and creative, whilst achieving the highest quality outcomes.
Diverse skills and creativity
We stay innovative with a wide range of clients and UX challenges, from startups and novel tech to global organisations.
How we work
Your UX team.
We operate as an extension of your team. We can help you develop your ideas and shape your UX project, however big or small.
Your pathway from idea to delivery comes from being close to us throughout your journey. This means the strategy, research, design, and high-spec digital assets are coordinated with your business, and helps you create a product that everyone is proud of.
Meet your UX design team
Our core team.
Mariana Morris
Founder & Managing Director
A UX influencer, Mariana hosts monthly UX Oxford meet-ups, trains new and established designers, and talks regularly at digital events. Mariana has 15+ years of experience designing digital products. She holds a MA in interactive media and BA in graphic communication.
Carmen M. Freile
UX Designer
A design leader, Carmen teaches UX at The University of Reading and regularly blogs about life as a designer. Carmen holds a BA in Typography and Graphic Communication from The University of Reading.
Dave Johns
UX Designer
A UX champion, Dave works with companies to integrate UX into their product lifecycle, and has been delivering workshops and training for 8+ years. Dave holds a PgCert in digital art & technology, and a BA in media arts.
Paula Simmons
Project Manager
A master of scheduling & budgets, Paula is AgilePM certified, and supports projects from beginning to end. She will be your main point of contact throughout the project.
The industry
Fruto in the UX community.
UX Oxford
We sponsor UX Oxford, a free monthly event in Oxford, co-founded by our Managing Director.
