Hello
We are Fruto, a user experience design studio based in Oxfordshire. Our team of consultants blends experience in UX strategy, UI & product design, service design, user research, usability & accessibility and branding. All the skills needed to craft great digital experiences.
Why Fruto?
Thrive on our expertise.
Leaders in UX design
We’re passionate about what we do. With our work training, mentoring, organising and speaking at UX conferences, we take pride in leading the way.
Fresh and lean approach
Studio working keeps us efficient, independent, and creative, whilst achieving the highest quality outcomes.
Diverse skills and creativity
We stay innovative with a wide range of clients and UX challenges, from startups and novel tech to global organisations.
How we work
Your UX team.
We operate as an extension of your team. We can help you develop your ideas and shape your UX project, however big or small.
Your pathway from idea to delivery comes from being close to us throughout your journey. This means the strategy, research, design, and high-spec digital assets are coordinated with your business, and helps you create a product that everyone is proud of.
Who we are
Leadership team.
Mariana Morris
Founder & Managing Director
A UX influencer, Mariana hosts monthly UX Oxford meet-ups, regularly talks at digital events, and gives lectures at universities. Mariana has 20 years of experience designing digital products. She holds a MA in interactive media and a BA in graphic communication.
James Morris
Director of User Experience & Design
As a Director of User Experience Design at Fruto, James spends his time designing digital products for some of our key accounts and he looks after Fruto's UX design processes and practices for excellence. James has over 14 years of experience working on complex digital products for global brands in third sector, academic publishing, cyber security and marketing.
The industry
Fruto in the UX community.
UX Oxford
We sponsor UX Oxford, a free monthly event in Oxford, co-founded by our Managing Director.
