We are Fruto, a user experience design studio based in Oxfordshire. Our team of consultants blends experience in UX strategy, UI & product design, service design, user research, usability & accessibility and branding. All the skills needed to craft great digital experiences.

Why Fruto?

Thrive on our expertise.

Leaders in UX design

We’re passionate about what we do. With our work training, mentoring, organising and speaking at UX conferences, we take pride in leading the way.

Fresh and lean approach

Studio working keeps us efficient, independent, and creative, whilst achieving the highest quality outcomes.

Diverse skills and creativity

We stay innovative with a wide range of clients and UX challenges, from startups and novel tech to global organisations.

How we work

Your UX team.

We operate as an extension of your team. We can help you develop your ideas and shape your UX project, however big or small. 

Your pathway from idea to delivery comes from being close to us throughout your journey. This means the strategy, research, design, and high-spec digital assets are coordinated with your business, and helps you create a product that everyone is proud of.

How we work

Meet your UX design team

Our core team.

Fruto - UX/UI design consultant - Mariana Morris

Mariana Morris

Founder & Managing Director

A UX influencer, Mariana hosts monthly UX Oxford meet-ups, regularly talks at digital events, and gives lectures at universities.  Mariana has 20 years of experience designing digital products. She holds a MA in interactive media and a BA in graphic communication.

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Fruto - UX/UI design consultant - James Morris

James Morris

Director of User Experience & Design

As a Director of User Experience Design at Fruto, James spends his time designing digital products for some of our key accounts and he looks after Fruto's UX design processes and practices for excellence. James has over 14 years of experience working on complex digital products for global brands in third sector, academic publishing, cyber security and marketing.

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Fruto - UX/UI design consultant - Carmen M. Freile

Carmen M. Freile

UX Designer

A design leader, Carmen designs at the crossroads of aesthetics and function, crafting meaningful and delightful experiences that work for users. She enjoys delivering webinars and workshops and regularly blogs about design related topics. Carmen holds a BA in Typography and Graphic Communication from The University of Reading.

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Fruto - UX/UI design consultant - Eszter Hegymegi

Eszter Hegymegi

UX Designer

A UX aficionado, Eszter is an experienced UX and Service Designer. She's got her MA in design and is currently pursuing a part-time PhD at Loughborough University. She has lived in Berlin, Sheffield and Budapest and worked in various UX design roles. She brings valuable first-hand knowledge combined with real-life project experience.

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Fruto - UX/UI design consultant - Jessica Reynolds

Jessica Reynolds

UX Designer

With a background in mental health, Jessica uses her empathetic approach within UX to uncover compelling insights! Jessica holds a Masters in User Experience from Kingston University and has worked across B2B and B2C projects within a variety of sectors such as health, finance, entertainment, e-commerce and gaming.

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The industry

Fruto in the UX community.

 Fruto in the UX community – UX Oxford

UX Oxford

We sponsor UX Oxford, a free monthly event in Oxford, co-founded by our Managing Director.

How can we help?

If you have a project in mind, any questions or if you just want to say hello, get in touch! We'd love to hear from you.

Get in touch