Hello

We are Fruto, a user experience design studio based in Oxford. Our team of consultants blends talent in UX strategy, UI design, UX research, copywriting, illustration and photography. All the skills needed to craft great digital experiences.

Why Fruto?

Thrive on our expertise.

Leaders in UX design

We’re passionate about what we do. With our work training, mentoring, organising and speaking at UX conferences, we take pride in leading the way.

Fresh and lean approach

Studio working keeps us efficient, independent, and creative, whilst achieving the highest quality outcomes.

Diverse skills and creativity

We stay innovative with a wide range of clients and UX challenges, from startups and novel tech to global organisations.

How we work

Your UX partners.

We operate as an extension of your team. We can help you develop your ideas and shape your UX project, however big or small. 

Your pathway from idea to delivery comes from being close to us throughout your journey. This means the strategy, research, design, and high-spec digital assets are coordinated with your business, and helps you create a product that everyone is proud of.

Meet your UX design team

Our core team.

Mariana Morris

Founder & Managing Director

A UX influencer, Mariana hosts monthly UX Oxford meet-ups, trains new and established designers, and talks regularly at digital events.  Mariana has 15+ years of experience designing digital products. She holds a MA in interactive media and BA in graphic communication.

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Carmen M. Freile

UX Designer

A design leader, Carmen teaches UX at The University of Reading and regularly blogs about life as a designer. Carmen holds a BA in Typography and Graphic Communication from The University of Reading.

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Dave Johns

UX Designer

A UX champion, Dave works with companies to integrate UX into their product lifecycle, and has been delivering workshops and training for 8+ years. Dave holds a PgCert in digital art & technology, and a BA in media arts.

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Paula Simmons

Project Manager

 A master of scheduling & budgets, Paula is AgilePM certified, and supports projects from beginning to end. She will be your main point of contact throughout the project.

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The industry

Fruto in the UX community.

UX Oxford

We sponsor UX Oxford, a free monthly event in Oxford, co-founded by our Managing Director.

How can we help?

If you have a project in mind, any questions or if you just want to say hello, get in touch! We'd love to hear from you.

Get in touch