We are Fruto, a user experience design studio based in Oxford. Our team of consultants blends experience in UX strategy, UI visual design, user research, usability, copywriting and illustration. All the skills needed to craft great digital experiences.
Thrive on our expertise.
Leaders in UX design
We’re passionate about what we do. With our work training, mentoring, organising and speaking at UX conferences, we take pride in leading the way.
Fresh and lean approach
Studio working keeps us efficient, independent, and creative, whilst achieving the highest quality outcomes.
Diverse skills and creativity
We stay innovative with a wide range of clients and UX challenges, from startups and novel tech to global organisations.
How we work
Your UX team.
We operate as an extension of your team. We can help you develop your ideas and shape your UX project, however big or small.
Your pathway from idea to delivery comes from being close to us throughout your journey. This means the strategy, research, design, and high-spec digital assets are coordinated with your business, and helps you create a product that everyone is proud of.
Meet your UX design team
Our core team.
Founder & Managing Director
A UX influencer, Mariana hosts monthly UX Oxford meet-ups, trains new and established designers, and talks regularly at digital events. Mariana has 18+ years of experience designing digital products. She holds a MA in interactive media and BA in graphic communication.
A master of delivery, Victoria is a Project Manager who loves to see people achieving their best, Victoria has 12+ years of experience in managing teams and delivering complex digital projects. She holds a PgCert in Counselling and a MSc degree in Psychology.
Client Relationship Manager
Alex is a communications professional with customer and stakeholder research experience. He has 7 years of experience creating digital strategies for B2B and B2C customers and holds a BA in English Literature and Philosophy.
Elisa is an experienced Agile Project Manager and Team Leader. She has with over four years experience in leading design and development teams with empathy and a passion for inspiring people to do their best work.
A design leader, Carmen designs at the crossroads of aesthetics and function, crafting meaningful and delightful experiences that work for users. She enjoys delivering webinars and workshops and regularly blogs about design related topics. Carmen holds a BA in Typography and Graphic Communication from The University of Reading.
Jamie has 16 years of industry experience in digital design, working in healthcare, technology and telecoms. He holds a BA in Graphic Design from Southampton Solent University and a BTech from Oxford College of FE.