We are Fruto, a user experience design studio based in Oxford. Our team of consultants blends experience in UX strategy, UI visual design, user research, usability, copywriting and illustration. All the skills needed to craft great digital experiences.

Why Fruto?

Thrive on our expertise.

Leaders in UX design

We’re passionate about what we do. With our work training, mentoring, organising and speaking at UX conferences, we take pride in leading the way.

Fresh and lean approach

Studio working keeps us efficient, independent, and creative, whilst achieving the highest quality outcomes.

Diverse skills and creativity

We stay innovative with a wide range of clients and UX challenges, from startups and novel tech to global organisations.

How we work

Your UX team.

We operate as an extension of your team. We can help you develop your ideas and shape your UX project, however big or small. 

Your pathway from idea to delivery comes from being close to us throughout your journey. This means the strategy, research, design, and high-spec digital assets are coordinated with your business, and helps you create a product that everyone is proud of.

How we work

Meet your UX design team

Our core team.

Fruto - UX/UI design consultant - Mariana Morris

Mariana Morris

Founder & Managing Director

A UX influencer, Mariana hosts monthly UX Oxford meet-ups, regularly talks at digital events, and gives lectures at universities.  Mariana has 20 years of experience designing digital products. She holds a MA in interactive media and a BA in graphic communication.

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Fruto - UX/UI design consultant - James Morris

James Morris

Director of User Experience & Design

As a Director of User Experience Design at Fruto, James spends his time designing digital products for some of our key accounts and he looks after Fruto's UX design processes and practices for excellence. James has over 14 years of experience working on complex digital products for global brands in third sector, academic publishing, cyber security and marketing.

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Fruto - UX/UI design consultant - Victoria Bowling

Victoria Bowling

Operations Manager

A master of delivery, Victoria is a Project Manager who loves to see people achieving their best. Victoria has 12+ years of experience in managing teams and delivering complex digital projects for global clients. She holds holds an MSc in Psychology from Coventry University and a Postgraduate degree from the University of Oxford.

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Fruto - UX/UI design consultant - Carmen M. Freile

Carmen M. Freile

UX Designer

A design leader, Carmen designs at the crossroads of aesthetics and function, crafting meaningful and delightful experiences that work for users. She enjoys delivering webinars and workshops and regularly blogs about design related topics. Carmen holds a BA in Typography and Graphic Communication from The University of Reading.

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Fruto - UX/UI design consultant - Eszter Hegymegi

Eszter Hegymegi

UX Designer

A UX aficionado, Eszter is an experienced UX and Service Designer. She's got her MA in design and is currently pursuing a part-time PhD at Loughborough University. She has lived in Berlin, Sheffield and Budapest and worked in various UX design roles. She brings valuable first-hand knowledge combined with real-life project experience.

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Fruto - UX/UI design consultant - Scott Purcell

Scott Purcell

UX Designer

Determined by nature, Scott is passionate to keep on learning and expanding his skill sets. Scott has a BSc in Industrial Design and a variety of experience working in innovative, Agile, and Lean start-up environments. Scott loves solving complex design problems through intuitive user interfaces and rapid prototyping.

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Fruto - UX/UI design consultant - Mahika Naidoo

Mahika Naidoo

UX Designer

Passionate about using her UX knowledge to create meaningful products, Mahika has digital and product design experience. She holds a BSc in User-Centred Design from Loughborough University where her final project targeted at improving the accuracy and efficiency of medication dispensing within care homes.

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Fruto - UX/UI design consultant - Jessica Reynolds

Jessica Reynolds

UX Designer

With a background in mental health, Jessica uses her empathetic approach within UX to uncover compelling insights! Jessica holds a Masters in User Experience from Kingston University and has worked across B2B and B2C projects within a variety of sectors such as health, finance, entertainment, e-commerce and gaming.

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Fruto - UX/UI design consultant - Nicole Alderson

Nicole Alderson

Marketing Manager

A marketing guru, Nicole’s superpower is her ability to embrace challenges and turn them into successes. Nicole is a seasoned marketing professional who is currently pursuing her CIM qualification. She is an expert who has successfully driven brand growth and is committed to delivering creative solutions and strategies for businesses.

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The industry

Fruto in the UX community.

 Fruto in the UX community – UX Oxford

UX Oxford

We sponsor UX Oxford, a free monthly event in Oxford, co-founded by our Managing Director.

How can we help?

If you have a project in mind, any questions or if you just want to say hello, get in touch! We'd love to hear from you.

Get in touch