We are a UX design studio. We provide consultancy, research, and design.

How can we help you?

Need to improve the UX of your product?

Review your usability and prioritise UX improvements.

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Need to refresh your UI?

Impress your users with a memorable and meaningful experience.

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Need to increase your UX capacity?

Level-up your design operations with specialist UX design support.

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Need to prototype your idea?

Get traction with potential customers and investors.

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Need to up-skill your team?

Learn from the experts with our UX training packages.

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Some of our work.

Discovery phase for UK's largest doctors' network


Doctors.net is the UK’s largest professional network of doctors. Their team were revisiting the value proposition they offer to their members aiming to optimise their existing services and explore new ways to add value to members.

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UX & UI design for educational website

Micro:bit Educational Foundation

The Micro:bit Educational Foundation is a not for profit organisation that aims to inspire every child to create their best digital future. We worked with them on the UX and UI of their website and their Class management tool which teachers use to run programming lessons.

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UX & UI design for data visualisation app


Zegami is a visual search and analytics platform that allows users to explore large collections of images and data in an intuitive way. We worked with them to improve the user experience and user interface design of their app.

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What our clients say.

Fruto have helped us get much further with a much more objective methodology. The discovery phase has given us lots of insight into what we need to improve.