We are a UX design studio, providing strategy, consultancy, research, and design.
How can we help you?
Some of our work.
Doctors.net.uk is the UK’s largest professional network of over 200,000 doctors. Their UX & Innovation team were revisiting the value proposition of their website and looking for ways to make the website more engaging to new users. We ran a series of user interviews, stakeholder workshops and came up with a UX strategy plan.
The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.
Classlist is a private social network app, with over 300k users, that allows parents from the same school to communicate with each other. The desktop and mobile apps aim to make the job of parenting easier and include functionalities such as class lists; lift share; group and private messaging and event management.
What our clients say.
Working with Fruto was an absolute pleasure. The methodology they use, their expertise, openness and dedication helped to create the result that was very well received by all the stakeholders and the project team. They delivered ahead of schedule at a consistent pace and with full transparency.
We are really pleased with the work from Fruto on the project. High expectations exceeded I guess is the best way of putting it.
Fruto have helped us get much further with a much more objective methodology. The discovery phase has given us lots of insight into what we need to improve.
Fruto were flexible and very responsive to our needs in completely redeveloping our website and creating a new online teaching tool. They took us from initial testing user journeys right through to producing finished designs we could implement in our CMS.
Fruto exceeded our expectations with their thoroughly thought-out designs, high attention to detail and efficient way of working with us. I’ve worked with other designers in the past but the designs that Fruto delivered to us were at another level of quality and efficiency.
The interactive prototype that Fruto built for us allowed us to demo our product concept to potential customers. It was an efficient, collaborative and enjoyable process. We could test our ideas, gather feedback and iterate quickly.