We are a UX design studio, providing strategy, consultancy, research, and design.

How can we help you?

Need to improve the UX of your product?

Review your usability and prioritise UX improvements.

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Need to refresh your UI?

Impress your users with a memorable and meaningful experience.

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Need to increase your UX capacity?

Level-up your design operations with specialist UX design support.

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Need to prototype your idea?

Get traction with potential customers and investors.

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Need to up-skill your team?

Learn from the experts with our User Experience training packages.

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Some of our work.

UX/UI project for Oxford University Innovation spin out UX/UI project for Pearson Education UX/UI project for M3 doctors.net.uk UX/UI project for the British Film Institute (BFI) UX/UI project for Micro:bit Educational Foundation

Discovery phase for UK's largest network of doctors


Doctors.net.uk is the UK’s largest professional network of over 200,000 doctors. Their UX & Innovation team were revisiting the value proposition of their website and looking for ways to make the website more engaging to new users. We ran a series of user interviews, stakeholder workshops and came up with a UX strategy plan.

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UX & UI design for educational website

Micro:bit Educational Foundation

The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.

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UX design for data visualisation app


Zegami is a visual search and analytics platform that allows users to explore large image datasets in an intuitive way. We worked with them to improve the user experience and user interface design of their app.

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What our clients say.

Working with Fruto was an absolute pleasure. The methodology they use, their expertise, openness and dedication helped to create the result that was very well received by all the stakeholders and the project team. They delivered ahead of schedule at a consistent pace and with full transparency.