We are a UX design studio, providing strategy, research, and design.
How can we help you?
Need to improve the UX of your product?
Review your usability and prioritise UX improvements.
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Need to refresh your UI?
Impress your users with a memorable and meaningful experience.
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Need to increase your UX capacity?
Level-up your design operations with specialist UX design support.
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Need to up-skill your team?
Learn from the experts with our User Experience training packages.
Find out moreSome of our work.
UX design for video-on-demand subscription process flow
The British Film Institute (BFI) needed a more efficient process of granting staff and students BFI Player subscriptions. The new UX design also delivers a leaner, less confusing and more straight-forward sign-up process for users
UX & UI design for educational website
The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.
Discovery phase for UK's largest network of doctors
Doctors.net.uk is the UK’s largest professional network of over 200,000 doctors. Their UX & Innovation team were revisiting the value proposition of their website and looking for ways to make the website more engaging to new users. We ran a series of user interviews, stakeholder workshops and came up with a UX strategy plan.
UI design for risk communication software
Percodia is a personalised risk communication tool developed by researchers at the University of Oxford to help doctors better communicate Type-2 diabetes related risks to patients in consultations. We created an intuitive and modern-looking user interface that would help Percodia be adopted more easily in clinical settings.
What our clients say.
Working with Fruto was an absolute pleasure. The methodology they use, their expertise, openness and dedication helped to create the result that was very well received by all the stakeholders and the project team. They delivered ahead of schedule at a consistent pace and with full transparency.
Kasia Modzelewska, Delivery Manager at the British Film Institute (BFI)
We are really pleased with the work from Fruto on the project. High expectations exceeded I guess is the best way of putting it.
Mike Takats, Director of User Experience at Taylor & Francis Group
Fruto have helped us get much further with a much more objective methodology. The discovery phase has given us lots of insight into what we need to improve.
Rachel Kirton, Director of UX & Innovation at Doctors.net.uk
Fruto were flexible and very responsive to our needs in completely redeveloping our website and creating a new online teaching tool. They took us from initial testing user journeys right through to producing finished designs we could implement in our CMS.
Giles Booth, Educational Content Manager at Micro:bit Educational Foundation
Fruto exceeded our expectations with their thoroughly thought-out designs, high attention to detail and efficient way of working with us. I’ve worked with other designers in the past but the designs that Fruto delivered to us were at another level of quality and efficiency.
Julian Sharples, Team Lead - Digital Flow Initiative at SCS Railways
The interactive prototype that Fruto built for us allowed us to demo our product concept to potential customers. It was an efficient, collaborative and enjoyable process. We could test our ideas, gather feedback and iterate quickly.
Neil Stevenson, Head of Software Development at Mirada Medical
