Blog & resources
We like to share our learnings, thoughts, opinions and ‘how to’ knowledge on different design-related topics.
If product development isn't quite producing the results it needs to, there's a high likelihood you need to get your Design team involved sooner. Here's why...
A brand is the perception people have of your business. It's what they think, feel, or say about your business. Planning and executing your brand elements from the beginning will help your business grow and thrive in the long term.
When it comes to UI design we have a huge wealth of experience and expertise at Fruto in delivering highly intuitive, accessible, and visually exceptional interfaces. We can offer page templates, pattern libraries, seamless dev handover, and implementation support during the development process.
One of the most common questions we get asked by product teams is “we’ve already done market research; do we really need to do user research, too?". If you’re designing a digital product or service, most likely, the answer would be: Yes - you do need both market research and UX research!
In this talk, Carmen takes us through the concept of design systems, the elements that come together to form them and she gives us a practical step by step guide to the creation of a robust design system foundation.
What is Service Design and how does a Service Blueprint help you understand and design a great end-to-end experience for service users?
Improving product experiences when being influenced by conflicting interests is hard. Tech driving design decisions is not the answer. Here's why...
Tips and tricks for creative professionals to improve their time management skills.
From 'stink patterns' to smartphone addiction: how can we tackle the interactions that make us spend too much time online?
A guide to designing better user interfaces for children
A 7-step guide to establishing a design-led culture, no matter where on the UX maturity ladder you’re starting your transformation journey from.
When it comes to UX design, healthcare has to be one of the areas where it’s most critical that it’s done right. The difference between good and bad design could literally make the difference between life or death. From patient care to the clinical experience, there are many aspects to designing digital products for healthcare...
We all know that UX is a key factor in customer satisfaction. But knowing this, and actually delivering on it, aren’t always the same thing. And it certainly isn’t always a straightforward process - with internal politics, multiple user groups and external factors all impacting your ability to achieve the perfect user experience...
The goal of this webinar is to offer a hands-on approach to the creation of colour palettes for UI Design. In this webinar we apply concepts to create and successfully apply a UI-focused colour palette to an app interface.
To create an intuitive and user-friendly website or app, there are a few parts to it...
In this interview, our Managing Director Mariana Morris talks about why businesses should consider investing in UX and UI design, what makes a product intuitive to use and the best way to get users' feedback.
Colour has a great impact in the world around us and this is no different in User Interfaces (UI). However, it’s not always given the importance it deserves. Sometimes colour is understood as a purely aesthetic element that is completely relative and subjective. Nonetheless, colour plays a key role (on multiple levels) in the user experience of a product, and therefore it is worth our attention as designers.
As a UX designer, you will likely be involved in conducting user research as it forms a critical part of the UX process. For any upcoming researcher, engaging with people in real-life contexts and settings may seem like a daunting task. This post is aimed to alleviate some of those very concerns.
There are many qualities that play a key role in becoming a good designer. These qualities are far from being only technical. A designer must be an innovator, a researcher, a communicator a connoisseur, a mediator, a problem solver and a business thinker.
UI design plays a fundamental role in the overall quality of your end product. The UI not only supports the UX work, it enriches it and expands on it by bringing together concepts from interaction design, visual design, and information architecture.
This talk by our MD Mariana Morris and Nick de Pennington, neurosurgeon and medical director of the Oxford Biodesign Programme, was given at the joint DHOx and UX Oxford event on UX in Healthcare at the Old Fire Station, Oxford, in October 2016, talking about how NHS Beta is digitally connecting patients to health services.