We like share our learnings, thoughts, opinions and ‘how to’ knowledge on different design related topics.

Covid-19 projects and business affected by Covid-19, can we help?

02 Apr 2020

In April we’re offering free 1-hour design consultations for projects about COVID-19 or businesses affected by COVID-19.

How to run remote design projects

27 Mar 2020

We, at Fruto studio, are a fully remote UX design team. For the past 3 years, we’ve been testing design and communication tools that can make our work efficient and very collaborative. We think we have a pretty good set up now.

Design systems: What they are, why your need one and how they can be of use

06 Mar 2020

Design systems have recently increased in popularity in the design world. These days there are so many terms in use, terms such as ‘pattern library’ or ‘component library’, ‘style guide’ or ‘design system’.

How remote working has made me a better designer

14 Jan 2020

As designers, and more specifically, digital designers, remote working might not only be feasible but beneficial. Remote working is a growing trend and as a full time designer that works from home, I can see why...

A list of all UX Design conferences in the UK in 2020

08 Jan 2020

Conferences can be a great way to get to know more about a specific field and meet professionals from said field. There are many reasons why attending design conferences might benefit your career.

From UX to UI to development: The transition between the stages of the digital design process

13 Dec 2019

The digital design process has various stages and it is key that the hand-off from one stage to the next is as smooth and easy as possible.

It’s okay to not be okay: Anxiety and panic attacks

08 Oct 2019

I am generally a fairly happy and upbeat person, at least that’s how I like to portray myself. One of the main reasons I wanted to touch on the subject I’m going to talk about is that you never know what people are going through on the inside. 

Multifaceted designers: The overlooked key skills and attitudes of a good designer

24 Sep 2019

There are many qualities that play a key role in becoming a good designer. These qualities are far from being only technical. A designer must be an innovator, a researcher, a communicator a connoisseur, a mediator, a problem solver and a business thinker. 

Things to keep in mind while doing user interviews

24 Sep 2019

As a UX designer, you will likely be involved in conducting user research as it forms a critical part of the UX process. For any upcoming researcher, engaging with people in real-life contexts and settings may seem like a daunting task.

How to improve the user interface (UI) of your product

16 Aug 2019

UI design plays a fundamental role in the overall quality of your end product. The UI not only supports the UX work, it enriches it and expands on it by bringing together concepts from interaction design, visual design, and information architecture.

How UX can help your business grow

13 Aug 2019

As UX designers, having worked with a variety of businesses, we have realized that a lot of people ask how UX is going to benefit their business. There is often ambiguity about how UX can help their business grow. 

Building a UI design system to let your product grow

30 Aug 2018

One of the problems we regularly encounter when working on large-scale sites or apps is that the user interface (UI) is no longer fit for purpose. Often, this is because although the initial design worked at launch, it’s become clunky as the business has scaled.

Improving UX for happier customers

13 Feb 2018

Whichever way you look at it, User Experience (UX) has a direct impact on your business. By improving customers’ experience of your product, you improve conversion rates. By increasing customer satisfaction, you keep them coming back for more. Not only that, but strong UX gives you a solid USP, improving your value proposition and innovation. If you’re concerned that the UX of your product could be better, here’s a way to improve it.