Design
Crafted experiences
Ignite your product with inspirational design.
To engage and delight your users, we combine our years of creative excellence with the latest in design research and proven usability conventions. To keep things lean, our flexible design toolkit will be tailored to your project, focusing on what matters to you and your customers.
We also take the guesswork out of development by working closely with tech teams and creating high-fidelity design assets for hand-off.
How we might do it
- UI visual design
- UI design systems
- Prototypes
- Conversion optimisation
- Design sprints
- Branding & illustration
Fruto exceeded our expectations with their thoroughly thought-out designs, high attention to detail and efficient way of working with us. I’ve worked with other designers in the past but the designs that Fruto delivered to us were at another level of quality and efficiency.
Julian Sharples, Team Lead - Digital Flow Initiative at SCS Railways
How we helped our clients.
UI design & branding for healthcare start-up
Albus Health have developed an automated real-time home monitoring system to predict and prevent asthma attacks. They needed a logo and mock-up of the user interface to help them communicate their product vision to potential investors.
Interactive prototype for medical imaging software
Mirada Medical develops medical imaging software applications that provide simple and accessible solutions to complex image analysis problems in the diagnosis and treatment of cancer and other diseases.
UI design for online accountants software
inniAccounts is an Award-winning online software that makes life easier for contractors, consultants and freelancers. With innovative software and clear advice from our friendly experts, you can effortlessly manage your accounts with confidence.
UX design for data visualisation app
Zegami is a visual search and analytics platform that allows users to explore large image datasets in an intuitive way. We worked with them to improve the user experience and user interface design of their app.
UI refresh for ecommerce
Premier Tennis' websites allow users across multiple counties to book coaching sessions and courts. They had several websites for each of their different services and locations and needed to redesign them and merge the multiple websites into one user interface template.
UI design system for UK's largest network of doctors
Doctors.net.uk is the UK’s largest professional network of doctors. Following the Discovery phase that we ran with them, we designed a UI Design System that improved the user interface, usability and consistency across their website. The system allowed their design team to have a more efficient workflow.
UX & UI design for educational website
The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.
UI design for healthcare website
Oxford University’s Nuffield Department of Primary Care Health Sciences are developing a way to help healthcare professionals communicate to their patients the condition of their kidneys (kidney age) and provide them with general information about what kidney age means and how it affects them. We worked with them to translate their printed content into a website.
UI design for risk communication software
Percodia is a personalised risk communication tool developed by researchers at the University of Oxford to help doctors better communicate Type-2 diabetes related risks to patients in consultations. We created an intuitive and modern-looking user interface that would help Percodia be adopted more easily in clinical settings.
Icon-set design for a global publishing collaboration
Design of a bespoke set of icons for the international academic publishing collaboration "Get Full Text Research (GetFTR)".
UX design for video-on-demand subscription process flow
The British Film Institute (BFI) needed a more efficient process of granting staff and students BFI Player subscriptions. The new UX design also delivers a leaner, less confusing and more straight-forward sign-up process for users
UI design & pattern library for healthcare app
Cognitant empowers people to take control of their health through deeper understanding of their conditions and treatment. Experts in the production of innovative health information and experiences, Cognitant applies use of visual, immersive and interactive formats to drive changes in patient behaviour and outcomes.
Multilingual UI design for international agriculture non-profit
CABI approached Fruto to design the user interface (UI) for a new digital toolkit that would act as an agriculture app-discovery resource for agricultural service providers, farmers and others in the plant health system. Combining CABI’s own research with our knowledge of best practice, design principles and usability conventions, we were able to design a solution that was not only intuitive and cost-effective, but also sustainable and easy to maintain in the long run.
GDS-compliant UI design and User research for the self-service Heat Pump Check Service
To support this initiative, the Department for Energy, Security and Net Zero (DESNZ) wanted to create a self-service Heat Pump Check Service that the public could use to learn more about the different heat pump options. We provided the UI design and ran user research following the Government Design Style (GDS).
Medical imaging software UI for radiology tech startup
Adaptix is an early-stage healthcare technology company that has developed a unique 3D-imaging system to replace the traditional 2D X-ray method used in radiology. Fruto worked on improving their user interface's usability, flows and look & feel to create a commercially-ready radiology software.
UX Strategy & research partnership with global publisher
Impressed by our experience in the publishing sector, Taylor & Francis first approached us looking for support with a UI Design project, but, this soon grew into a long-term partnership, covering a range of strategic and tactical initiatives across the organisation (including T&F sub-brands).
Accessible UI design for speech therapy healthcare app
Designing a user-friendly, AA-standard accessible interface for a startup speech & language therapy app to boost engagement and streamline future development.
Branding strategy & experience design for a community-driven project
Courtside is a community-interest company that is dedicated to improving physical and mental well-being by transforming old park facilities into community-driven spaces.
User experience design for ethical AI platform
The Trustworthy and Ethical Assurance Platform (TEA Platform) is an open-source tool developed by researchers at The Alan Turing Institute and the University of York. The Alan Turing Institute sought to understand potential users' perceptions of its methodology, and they identified the need for improvements in user experience (UX) of their current prototype.