Case studies

Prostate Cancer UK approached Fruto to help improve the information architecture (IA) and usability of their website. Our research and design resulted in some impressive usability scores: an increase of 20.7% in the average success rate.

The British Film Institute (BFI) needed a more efficient process of granting staff and students BFI Player subscriptions. The new UX design also delivers a leaner, less confusing and more straight-forward sign-up process for users

The Department for Energy, Security and Net Zero (DESNZ) required an enhancement to the UK Warm Home Discount scheme’s online eligibility checker. We partnered with System C to provide UX expertise and conduct user research and iterative testing. We aimed to improve user understanding, reduce call centre enquiries and introduce features like email reminders and neighbour lookup options.

The Trustworthy and Ethical Assurance Platform (TEA Platform) is an open-source tool developed by researchers at The Alan Turing Institute and the University of York. The Alan Turing Institute sought to understand potential users' perceptions of its methodology, and they identified the need for improvements in user experience (UX) of their current prototype.

Adaptix is an early-stage healthcare technology company that has developed a unique 3D-imaging system to replace the traditional 2D X-ray method used in radiology. Fruto worked on improving their user interface's usability, flows and look & feel to create a commercially-ready radiology software.

Wayve has a team of highly trained, highly-skilled drivers - AVSO’s (Autonomous Vehicle Safety Operators) - who conduct on-road testing of the AI software. Our job was to identify how to improve the AVSO user experience and the reliability and accuracy of the data that the on-road testing provides to their in-house research and software engineering teams.

Doctors.net.uk is the UK’s largest professional network of over 200,000 doctors. Their UX & Innovation team were revisiting the value proposition of their website and looking for ways to make the website more engaging to new users. We ran a series of user interviews, stakeholder workshops and came up with a UX strategy plan.

CABI approached Fruto to design the user interface (UI) for a new digital toolkit that would act as an agriculture app-discovery resource for agricultural service providers, farmers and others in the plant health system. Combining CABI’s own research with our knowledge of best practice, design principles and usability conventions, we were able to design a solution that was not only intuitive and cost-effective, but also sustainable and easy to maintain in the long run.

Design of a bespoke set of icons for the international academic publishing collaboration "Get Full Text Research (GetFTR)".

Albus Health have developed an automated real-time home monitoring system to predict and prevent asthma attacks. They needed a logo and mock-up of the user interface to help them communicate their product vision to potential investors.

Zegami is a visual search and analytics platform that allows users to explore large image datasets in an intuitive way. We worked with them to improve the user experience and user interface design of their app.

Percodia is a personalised risk communication tool developed by researchers at the University of Oxford to help doctors better communicate Type-2 diabetes related risks to patients in consultations. We created an intuitive and modern-looking user interface that would help Percodia be adopted more easily in clinical settings.

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