Not-for-profit and charities

We have a strong track record designing digital products for non-profit organisations and charities.

Working with Fruto was an absolute pleasure. The methodology they use, their expertise, openness and dedication helped to create the result that was very well received by all the stakeholders and the project team. They delivered ahead of schedule at a consistent pace and with full transparency.

Fruto really helped us move forward in our project. They helped us turn our requirements in to an attractive and user friendly design. Fruto were really flexible and responsive to feedback, and a pleasure to work with.

User experience design for ethical AI platform

The Alan Turing Institute

The Trustworthy and Ethical Assurance Platform (TEA Platform) is an open-source tool developed by researchers at The Alan Turing Institute and the University of York. The Alan Turing Institute sought to understand potential users' perceptions of its methodology, and they identified the need for improvements in user experience (UX) of their current prototype.

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Information architecture & testing for charity website

Prostate Cancer UK

Prostate Cancer UK approached Fruto to help improve the information architecture (IA) and usability of their website. Our research and design resulted in some impressive usability scores: an increase of 20.7% in the average success rate.

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Trainer workshop facilitation for the National Data Science and AI Institute

The Alan Turing Institute

Learn how Fruto helped the Turing Commons project adopt a new train-the-trainers model and facilitators guide for workshops on responsible data science and AI.

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User-friendly eligibility checker for the DESNZ Warm Home Discount Scheme

The Department for Energy, Security and Net Zero (DESNZ)

The Department for Energy, Security and Net Zero (DESNZ) required an enhancement to the UK Warm Home Discount scheme’s online eligibility checker. We partnered with System C to provide UX expertise and conduct user research and iterative testing. We aimed to improve user understanding, reduce call centre enquiries and introduce features like email reminders and neighbour lookup options.

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UX design for video-on-demand subscription process flow

British Film Institute (BFI) / BFI Player

The British Film Institute (BFI) needed a more efficient process of granting staff and students BFI Player subscriptions. The new UX design also delivers a leaner, less confusing and more straight-forward sign-up process for users

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Branding strategy & experience design for a community-driven project


Courtside is a community-interest company that is dedicated to improving physical and mental well-being by transforming old park facilities into community-driven spaces.

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UX & UI design for educational website

Micro:bit Educational Foundation

The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.

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GDS-compliant UI design and User research for the self-service Heat Pump Check Service

Department for Energy, Security and Net Zero (DESNZ)

To support this initiative, the Department for Energy, Security and Net Zero (DESNZ) wanted to create a self-service Heat Pump Check Service that the public could use to learn more about the different heat pump options. We provided the UI design and ran user research following the Government Design Style (GDS).

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Multilingual UI design for international agriculture non-profit


CABI approached Fruto to design the user interface (UI) for a new digital toolkit that would act as an agriculture app-discovery resource for agricultural service providers, farmers and others in the plant health system. Combining CABI’s own research with our knowledge of best practice, design principles and usability conventions, we were able to design a solution that was not only intuitive and cost-effective, but also sustainable and easy to maintain in the long run.

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UI refresh for ecommerce

Premier Tennis

Premier Tennis' websites allow users across multiple counties to book coaching sessions and courts. They had several websites for each of their different services and locations and needed to redesign them and merge the multiple websites into one user interface template.

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How can we help?

If you have a project in mind, any questions or if you just want to say hello, get in touch! We'd love to hear from you.

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