Not-for-profit and charities
We have a strong track record designing digital products for non-profit organisations and charities.
Working with Fruto was an absolute pleasure. The methodology they use, their expertise, openness and dedication helped to create the result that was very well received by all the stakeholders and the project team. They delivered ahead of schedule at a consistent pace and with full transparency.
Kasia Modzelewska, Delivery Manager at the British Film Institute (BFI)
Fruto was an amazing company to work with. They listened to our needs and developed a new information architecture for our website that was centred on the needs of our service users. They were pivotal in making sure men affected by prostate cancer can access health information quickly and easily.
Jonathan Kay, Health Information Service Lead at Prostate Cancer UK
User experience design for ethical AI platform
The Trustworthy and Ethical Assurance Platform (TEA Platform) is an open-source tool developed by researchers at The Alan Turing Institute and the University of York. The Alan Turing Institute sought to understand potential users' perceptions of its methodology, and they identified the need for improvements in user experience (UX) of their current prototype.
Information architecture & testing for charity website
Prostate Cancer UK approached Fruto to help improve the information architecture (IA) and usability of their website. Our research and design resulted in some impressive usability scores: an increase of 20.7% in the average success rate.
Trainer workshop facilitation for the National Data Science and AI Institute
Learn how Fruto helped the Turing Commons project adopt a new train-the-trainers model and facilitators guide for workshops on responsible data science and AI.
User-friendly eligibility checker for the DESNZ Warm Home Discount Scheme
The Department for Energy, Security and Net Zero (DESNZ) required an enhancement to the UK Warm Home Discount scheme’s online eligibility checker. We partnered with System C to provide UX expertise and conduct user research and iterative testing. We aimed to improve user understanding, reduce call centre enquiries and introduce features like email reminders and neighbour lookup options.
UX design for video-on-demand subscription process flow
The British Film Institute (BFI) needed a more efficient process of granting staff and students BFI Player subscriptions. The new UX design also delivers a leaner, less confusing and more straight-forward sign-up process for users
Branding strategy & experience design for a community-driven project
Courtside is a community-interest company that is dedicated to improving physical and mental well-being by transforming old park facilities into community-driven spaces.
UX & UI design for educational website
The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.
GDS-compliant UI design and User research for the self-service Heat Pump Check Service
To support this initiative, the Department for Energy, Security and Net Zero (DESNZ) wanted to create a self-service Heat Pump Check Service that the public could use to learn more about the different heat pump options. We provided the UI design and ran user research following the Government Design Style (GDS).
Multilingual UI design for international agriculture non-profit
CABI approached Fruto to design the user interface (UI) for a new digital toolkit that would act as an agriculture app-discovery resource for agricultural service providers, farmers and others in the plant health system. Combining CABI’s own research with our knowledge of best practice, design principles and usability conventions, we were able to design a solution that was not only intuitive and cost-effective, but also sustainable and easy to maintain in the long run.
UI refresh for ecommerce
Premier Tennis' websites allow users across multiple counties to book coaching sessions and courts. They had several websites for each of their different services and locations and needed to redesign them and merge the multiple websites into one user interface template.
