User research

Know your users

Make informed decisions with behavioural insight.

To validate ideas and instil confidence in your team and stakeholders, we apply a range of research methodologies to gather and analyse the in-depth data, and make targeted recommendations from the findings.

How we might do it

  • User interviews
  • Usability testing
  • Card-sorting
  • Ethnographic research
  • User journey mapping
  • Personas

Fruto have helped us get much further with a much more objective methodology. The discovery phase has given us lots of insight into what we need to improve.


How we helped our clients.

UX design for data visualisation app

Zegami

Zegami is a visual search and analytics platform that allows users to explore large image datasets in an intuitive way. We worked with them to improve the user experience and user interface design of their app.

Read case study

UX research for CRM app for estate agents

Hystreet

Hystreet is an online CRM (Customer relationship management) app for estate agents. They needed help improving their UX for a specific customer group as well as help prioritising the UX issues.

Read case study

UX & UI design for educational website

Micro:bit Educational Foundation

The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.

Read case study

How can we help?

If you have a project in mind, any questions or if you just want to say hello, get in touch! We'd love to hear from you.

Get in touch