Know your users
Make informed decisions with behavioural insight.
To validate ideas and instil confidence in your team and stakeholders, we apply a range of research methodologies to gather and analyse the in-depth data, and make targeted recommendations from the findings.
How we might do it
- User interviews
- Usability testing
- Ethnographic research
- User journey mapping
Fruto have helped us get much further with a much more objective methodology. The discovery phase has given us lots of insight into what we need to improve.
How we helped our clients.
The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.