Know your users
Make informed decisions with behavioural insight.
To validate ideas and instil confidence in your team and stakeholders, we apply a range of research methodologies to gather and analyse the in-depth data, and make targeted recommendations from the findings.
How we might do it
- User interviews
- Usability testing
- Ethnographic research
- User journey mapping
Fruto have helped us get much further with a much more objective methodology. The discovery phase has given us lots of insight into what we need to improve.
How we helped our clients.
The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.