Know your users
Make informed decisions with behavioural insight.
To validate ideas and instil confidence in your team and stakeholders, we apply a range of research methodologies to gather and analyse the in-depth data, and make targeted recommendations from the findings.
How we might do it
- User interviews
- Usability testing
- Ethnographic research
- User journey mapping
Fruto have helped us get much further with a much more objective methodology. The discovery phase has given us lots of insight into what we need to improve.
How we helped our clients.
The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.
To support this initiative, the Department for Business, Energy and Industrial Strategy (BEIS) wanted to create a self-service Heat Pump Check Service that the public could use to learn more about the different heat pump options. We provided the UI design and ran user research following the Government Design Style (GDS).
Prostate Cancer UK approached Fruto to help improve the information architecture (IA) and usability of their website. Our research and design resulted in some impressive usability scores: an increase of 20.7% in the average success rate.
Impressed by our experience in the publishing sector, Taylor & Francis first approached us looking for support with a UI Design project, but, this soon grew into a long-term partnership, covering a range of strategic and tactical initiatives across the organisation (including T&F sub-brands).
Designing a user-friendly, AA-standard accessible interface for a startup speech & language therapy app to boost engagement and streamline future development.