User research
Know your users
Make informed decisions with behavioural insight.
To validate ideas and instil confidence in your team and stakeholders, we apply a range of research methodologies to gather and analyse the in-depth data, and make targeted recommendations from the findings.
How we might do it
- User interviews
- Usability testing
- Card-sorting
- Ethnographic research
- User journey mapping
- Personas
Fruto have helped us get much further with a much more objective methodology. The discovery phase has given us lots of insight into what we need to improve.
Rachel Kirton, Director of UX & Innovation at Doctors.net.uk
How we helped our clients.
UX design for data visualisation app
Zegami is a visual search and analytics platform that allows users to explore large image datasets in an intuitive way. We worked with them to improve the user experience and user interface design of their app.
UX research for CRM app for estate agents
Hystreet is an online CRM (Customer relationship management) app for estate agents. They needed help improving their UX for a specific customer group as well as help prioritising the UX issues.
UX & UI design for educational website
The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.