UX strategy
Plan and prioritise
Bring your teams together with a unified UX strategy.
To take your product in the right direction, we’ll help match your business goals with the UX priorities. We then guide you with a playbook that lays out how UX research and design methodologies will get you there.
How we might do it
- Stakeholder workshops
- Discovery phases
- Competitor analysis
- Usability reviews
- UX roadmap planning
- UX & ROI workshops

Fruto have made us re-evaluate our own product and we’re following the recommendations. Brilliant. Thank you.
How we helped our clients.
UX design for data visualisation app
Zegami is a visual search and analytics platform that allows users to explore large image datasets in an intuitive way. We worked with them to improve the user experience and user interface design of their app.
Discovery phase for UK's largest network of doctors
Doctors.net.uk is the UK’s largest professional network of over 200,000 doctors. Their UX & Innovation team were revisiting the value proposition of their website and looking for ways to make the website more engaging to new users. We ran a series of user interviews, stakeholder workshops and came up with a UX strategy plan.
UX strategy for UK’s biggest school parent community app
Classlist is a private social network app, with over 300k users, that allows parents from the same school to communicate with each other. The desktop and mobile apps aim to make the job of parenting easier and include functionalities such as class lists; lift share; group and private messaging and event management.
UX & UI design for educational website
The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.