UX strategy

Plan and prioritise

Provide a strong return on investment and operational efficiencies.

To take your product in the right direction, we’ll help match your business goals with the UX priorities. We then guide you with a playbook that lays out how UX research and design methodologies will get you there.

How we might do it

  • Discovery phases
  • Usability reviews
  • UX roadmap planning
  • Service design
  • Stakeholder engagement
  • Competitor analysis

Fruto have made us re-evaluate our own product and we’re following the recommendations. Brilliant. Thank you.

How we helped our clients.

UX design for data visualisation app


Zegami is a visual search and analytics platform that allows users to explore large image datasets in an intuitive way. We worked with them to improve the user experience and user interface design of their app.

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Discovery phase for UK's largest network of doctors


Doctors.net.uk is the UK’s largest professional network of over 200,000 doctors. Their UX & Innovation team were revisiting the value proposition of their website and looking for ways to make the website more engaging to new users. We ran a series of user interviews, stakeholder workshops and came up with a UX strategy plan.

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UX strategy for UK’s biggest school parent community app


Classlist is a private social network app, with over 300k users, that allows parents from the same school to communicate with each other. The desktop and mobile apps aim to make the job of parenting easier and include functionalities such as class lists; lift share; group and private messaging and event management.

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UX & UI design for educational website

Micro:bit Educational Foundation

The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.

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Information architecture & testing for charity website

Prostate Cancer UK

Prostate Cancer UK approached Fruto to help improve the information architecture (IA) and usability of their website. Our research and design resulted in some impressive usability scores: an increase of 20.7% in the average success rate.

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UX for Autonomous Vehicle (AV) on-road test driving


Wayve has a team of highly trained, highly-skilled drivers - AVSO’s (Autonomous Vehicle Safety Operators) - who conduct on-road testing of the AI software. Our job was to identify how to improve the AVSO user experience and the reliability and accuracy of the data that the on-road testing provides to their in-house research and software engineering teams.

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UX Strategy & research partnership with global publisher

Taylor & Francis Group

Impressed by our experience in the publishing sector, Taylor & Francis first approached us looking for support with a UI Design project, but, this soon grew into a long-term partnership, covering a range of strategic and tactical initiatives across the organisation (including T&F sub-brands).

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How can we help?

If you have a project in mind, any questions or if you just want to say hello, get in touch! We'd love to hear from you.

Get in touch