UX strategy

Plan and prioritise

Bring your teams together with a unified UX strategy.

To take your product in the right direction, we’ll help match your business goals with the UX priorities. We then guide you with a playbook that lays out how UX research and design methodologies will get you there.

How we might do it

  • Stakeholder workshops
  • Discovery phases
  • Competitor analysis
  • Usability reviews
  • UX roadmap planning
  • UX & ROI workshops

Fruto have made us re-evaluate our own product and we’re following the recommendations. Brilliant. Thank you.

How we helped our clients.

UX design for data visualisation app


Zegami is a visual search and analytics platform that allows users to explore large image datasets in an intuitive way. We worked with them to improve the user experience and user interface design of their app.

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Discovery phase for UK's largest network of doctors


Doctors.net is the UK’s largest professional network of over 200,000 doctors. Their UX & Innovation team were revisiting the value proposition of their website and looking for ways to make the website more engaging to new users. We ran a series of user interviews, stakeholder workshops and came up with a UX strategy plan.

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UX strategy for school communities app


Classlist is a private social network app that allows parents from the same school to communicate with each other. They needed help improving the user experience of their app as well as help prioritising the UX issues.

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UX & UI design for educational website

Micro:bit Educational Foundation

The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.

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How can we help?

If you have a project in mind, any questions or if you just want to say hello, get in touch! We'd love to hear from you.

Get in touch