What do we mean when we say ‘research’?
Understanding your users is a key element in creating a successful product. Regardless of where you are in the product's life cycle, a well-executed research project can be a key driver of success.
Research broadens our understanding by investigating the wider context surrounding a product, encompassing user needs and the external environment, informing us about general user preferences and requirements. Research can hone in on the specifics of user interactions with the product, ensuring that the product is finely tuned for a seamless and delightful user experience.
Our take on research at Fruto
At Fruto we believe that UX research and User Research should be an integral part of product design, involving various research types to understand user needs and wants and beyond the user help us uncover the market dynamics and competitor landscapes. We believe that by addressing fundamental questions about not only the users but the business itself.
Why does research matter and how can it support product design?
We do not believe in doing research or design as a l'art pour l'art" ('art for art's sake'). Understanding the users and their context matters as it can support the product team in multiple ways:
Informing design choices:
Design decisions shouldn't be made in a vacuum. User research provides knowledge that informs design choices, ensuring that the final product aligns seamlessly with user expectations.Minimising guesswork:
Without research, development can easily become a guessing game. User preferences, behaviours, and pain points are diverse, and assumptions can lead to costly mistakes. User research minimises guesswork by providing concrete information to guide decision-making. Enhancing User Experience: A positive user experience is a cornerstone of product success. User research helps identify potential friction points, allowing designers to proactively address issues and create a smooth, enjoyable journey for users.Optimising features:
Not every feature is equally important to every user. UX research helps identify the features that matter most to your audience. This prioritisation ensures that development efforts are focused on elements that add the most value.Validating ideas:
Before investing significant resources, it's crucial to validate ideas. User research allows you to test hypotheses, ensuring that your concepts align with user expectations and needs.
By utilising the power of UX research you ensure a user-centric approach that enhances the success of your product.
