Blog & resources

We like to share our learnings, thoughts, opinions and ‘how to’ knowledge on different design-related topics.

User-centric cyber security

Photo of James Morris
16 May 2024

Effective cybersecurity relies on people at different levels as it’s a complex field with a lot of data and technicalities. Therefore, user-centric design (and UX research) is a key factor in ensuring that once cyber threats, vulnerabilities and other risks are identified, they can be reported and managed as efficiently and effectively as possible.

How to run user research for a diverse set of users

Photo of Mahika Naidoo
Mahika Naidoo
26 Feb 2024

Diversity and inclusion should be central to user research, ensuring that all voices are heard and valued. By prioritising these principles, businesses can create products that resonate with a broad spectrum of users.

Bias in research: Why user researchers matter

Photo of Jessica Reynolds
26 Feb 2024

The effectiveness of research can be compromised by various biases that can distort data and skew insights. Recognising and addressing these biases is important to ensure accurate insights and positive product outcomes.

The role of research in product design & development

Photo of Eszter Hegymegi
12 Feb 2024

Understanding your users is a key element in creating a successful product. Well-executed research projects can be a key driver of success.

Effective user research analysis

Photo of Eszter Hegymegi
10 Mar 2023

Discover how to use a Research Wall to organise your user interview data & capture key insights from mixed sources to create better user experiences.

Market vs User Research

Photo of Mariana Morris
18 Jul 2022

One of the most common questions we get asked by product teams is “we’ve already done market research; do we really need to do user research, too?". If you’re designing a digital product or service, most likely, the answer would be: Yes - you do need both market research and UX research!

Running remote user research

In this webinar, we'll show how to run remote user interviews and usability tests. We'll show how we've been doing here at Fruto and talk about the best tools, practices and potential pitfalls.

How to prepare and run user interviews

Photo of Mariana Morris
03 Jul 2020

User interviews can help you get in-depth insights on users' needs, behaviours and motivations. This guide is to help you prepare and run user interviews.

Things to keep in mind while doing user interviews

Photo of Gargee Thakkur
Gargee Thakkur
24 Sep 2019

As a UX designer, you will likely be involved in conducting user research as it forms a critical part of the UX process. For any upcoming researcher, engaging with people in real-life contexts and settings may seem like a daunting task. This post is aimed to alleviate some of those very concerns.