Blog & resources

Diversity and inclusion should be central to user research, ensuring that all voices are heard and valued. By prioritising these principles, businesses can create products that resonate with a broad spectrum of users.

The effectiveness of research can be compromised by various biases that can distort data and skew insights. Recognising and addressing these biases is important to ensure accurate insights and positive product outcomes.

Understanding your users is a key element in creating a successful product. Well-executed research projects can be a key driver of success.

One of the most common questions we get asked by product teams is “we’ve already done market research; do we really need to do user research, too?". If you’re designing a digital product or service, most likely, the answer would be: Yes - you do need both market research and UX research!

In this webinar, we'll show how to run remote user interviews and usability tests. We'll show how we've been doing here at Fruto and talk about the best tools, practices and potential pitfalls.

User interviews can help you get in-depth insights on users' needs, behaviours and motivations. This guide is to help you prepare and run user interviews.

As a UX designer, you will likely be involved in conducting user research as it forms a critical part of the UX process. For any upcoming researcher, engaging with people in real-life contexts and settings may seem like a daunting task. This post is aimed to alleviate some of those very concerns.