Blog & resources

We like to share our learnings, thoughts, opinions and ‘how to’ knowledge on different design-related topics.

Effective user research analysis

Photo of Eszter Hegymegi
10 Mar 2023

Discover how to use a Research Wall to organise your user interview data & capture key insights from mixed sources to create better user experiences.

Market vs User Research

Photo of Mariana Morris
18 Jul 2022

One of the most common questions we get asked by product teams is “we’ve already done market research; do we really need to do user research, too?". If you’re designing a digital product or service, most likely, the answer would be: Yes - you do need both market research and UX research!

Running remote user research

In this webinar, we'll show how to run remote user interviews and usability tests. We'll show how we've been doing here at Fruto and talk about the best tools, practices and potential pitfalls.

How to prepare and run user interviews

Photo of Mariana Morris
03 Jul 2020

User interviews can help you get in-depth insights on users' needs, behaviours and motivations. This guide is to help you prepare and run user interviews.

Things to keep in mind while doing user interviews

Photo of Gargee Thakkur
Gargee Thakkur
24 Sep 2019

As a UX designer, you will likely be involved in conducting user research as it forms a critical part of the UX process. For any upcoming researcher, engaging with people in real-life contexts and settings may seem like a daunting task. This post is aimed to alleviate some of those very concerns.