What is user experience (UX) design?

User experience (UX) design is a process that design teams use to create intuitive and user-friendly products.

User experience encompasses the entire journey a user takes, including:

  • The process they go through to discover your company’s product

  • The sequence of actions they take as they interact the interface

  • The thoughts and feelings that arise as they try to accomplish their task

  • How efficient, enjoyable, valuable the process is

  • The impressions they take away from the interaction as a whole

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