Blog & resources

Personas help guide a human-centric perspective into decision-making. By bringing together user preferences, context, and challenges, personas empower product teams to craft solutions that resonate deeply with their audience.

Implementing a user centric approach on a budget enhances user experiences and business outcomes.

In today's digital era, where mobile devices have become an indispensable part of daily life, catering to mobile users is not just a choice but a necessity. In this blog post, we'll delve into key considerations for creating a seamless mobile user experience that fosters customer satisfaction and retention.

In the race to bring products and features to market rapidly, a strategic focus on UX design can be a game-changer.

Starting a new job can be daunting at the best of times, let alone straight from university. This blog post gives you tips for starting a new job.

New to UX design? Explore the 6-stage design thinking process that helps ensure your design solutions are human-centred, by putting user needs first.

Learn exactly what a good UX design process entails and why you need one, and download a template of the process we typically follow at Fruto.

To create an intuitive and user-friendly website or app, there are a few parts to it...

In this interview, our Managing Director Mariana Morris talks about why businesses should consider investing in UX and UI design, what makes a product intuitive to use and the best way to get users' feedback.

We're happy to be featured on Miroverse with our Miro templates.

User experience (UX) design is a process that design teams use to create intuitive and user-friendly products...

A user interface is the point of interaction between the user and a digital product or service...

Both terms are related and there is overlap between them but they are not interchangeable...

This canvas helps you follow a fundamental UX Design process.

A mental mod el mapping is a visual summary of the mental states that a user goes through to achieve a goal.

A list of books, articles and tools to get you started in UX Design.

There are many qualities that play a key role in becoming a good designer. These qualities are far from being only technical. A designer must be an innovator, a researcher, a communicator a connoisseur, a mediator, a problem solver and a business thinker.

UI design plays a fundamental role in the overall quality of your end product. The UI not only supports the UX work, it enriches it and expands on it by bringing together concepts from interaction design, visual design, and information architecture.

This article tries to address the fundamental question for the business owners and demonstrates how UX and Business growth go hand in hand.

Whichever way you look at it, User Experience (UX) has a direct impact on your business. By improving customers’ experience of your product, you improve conversion rates. By increasing customer satisfaction, you keep them coming back for more.