Blog & resources

We like to share our learnings, thoughts, opinions and ‘how to’ knowledge on different design-related topics.

User Personas - What are they and why do we use them?

Photo of Nicole Alderson
27 Feb 2024

Personas help guide a human-centric perspective into decision-making. By bringing together user preferences, context, and challenges, personas empower product teams to craft solutions that resonate deeply with their audience.

User-centred design on a budget: How Fruto can help

Photo of Mahika Naidoo
Mahika Naidoo
21 Feb 2024

Implementing a user centric approach on a budget enhances user experiences and business outcomes.

Optimising mobile user experience: Key considerations for success

Photo of Jessica Reynolds
12 Feb 2024

In today's digital era, where mobile devices have become an indispensable part of daily life, catering to mobile users is not just a choice but a necessity. In this blog post, we'll delve into key considerations for creating a seamless mobile user experience that fosters customer satisfaction and retention.

Accelerating time to market: leveraging UX for operational efficiency

In the race to bring products and features to market rapidly, a strategic focus on UX design can be a game-changer.

New to UX? Tips for starting a new job

Photo of Mahika Naidoo
Mahika Naidoo
19 Oct 2022

Starting a new job can be daunting at the best of times, let alone straight from university. This blog post gives you tips for starting a new job.

An introduction to the design thinking process

Photo of Mariana Morris
07 Apr 2022

New to UX design? Explore the 6-stage design thinking process that helps ensure your design solutions are human-centred, by putting user needs first.

The UX design process

Photo of Mariana Morris
05 Aug 2021

Learn exactly what a good UX design process entails and why you need one, and download a template of the process we typically follow at Fruto.

How do you ensure that the website or app you are building is intuitive?

To create an intuitive and user-friendly website or app, there are a few parts to it...

Interview with our MD Mariana Morris on the value of UX

In this interview, our Managing Director Mariana Morris talks about why businesses should consider investing in UX and UI design, what makes a product intuitive to use and the best way to get users' feedback.

Miro templates (Miro experts)

We're happy to be featured on Miroverse with our Miro templates.

What is user experience (UX) design?

User experience (UX) design is a process that design teams use to create intuitive and user-friendly products...

What is user interface (UI) design?

A user interface is the point of interaction between the user and a digital product or service...

What’s the difference between UX and UI?

Both terms are related and there is overlap between them but they are not interchangeable...

The UX design fundamentals canvas

This canvas helps you follow a fundamental UX Design process.

Mental model mapping

A mental model mapping is a visual summary of the mental states that a user goes through to achieve a goal.

Fundamentals of UX Design: Useful resources

Photo of Mariana Morris
10 Jul 2020

A list of books, articles and tools to get you started in UX Design.

Multifaceted designers: The overlooked key skills and attitudes of a good designer

Photo of Carmen M. Freile
24 Sep 2019

There are many qualities that play a key role in becoming a good designer. These qualities are far from being only technical. A designer must be an innovator, a researcher, a communicator a connoisseur, a mediator, a problem solver and a business thinker.

How to improve the user interface (UI) of your product

Photo of Carmen M. Freile
16 Aug 2019

UI design plays a fundamental role in the overall quality of your end product. The UI not only supports the UX work, it enriches it and expands on it by bringing together concepts from interaction design, visual design, and information architecture.

How UX can help your business grow

Photo of Gargee Thakkur
Gargee Thakkur
13 Aug 2019

This article tries to address the fundamental question for the business owners and demonstrates how UX and Business growth go hand in hand.

How to improve the UX of your product

Photo of Mariana Morris
13 Feb 2018

Whichever way you look at it, User Experience (UX) has a direct impact on your business. By improving customers’ experience of your product, you improve conversion rates. By increasing customer satisfaction, you keep them coming back for more.