Blog & resources

Human psychology plays a key role in shaping user experiences (UX) in the digital space. UX designers aim to understand human behaviour and align with pre-existing mental models to deliver experiences that feel intuitive.

A Product Manager is responsible for harmonising UX, Tech and Business requirements. While ideas are valuable, executing them is difficult!

In today's digital era, where mobile devices have become an indispensable part of daily life, catering to mobile users is not just a choice but a necessity. In this blog post, we'll delve into key considerations for creating a seamless mobile user experience that fosters customer satisfaction and retention.

In the race to bring products and features to market rapidly, a strategic focus on UX design can be a game-changer.

UX skills are in high demand, but hiring design talent to improve your product development can be a bit of a minefield. But there are ways to make it easier...

What is accessibility and how it can benefit your design work.

The challenges of designing medical imaging software for devices such as MRI & CT scanners, X-rays and ultrasounds - and the crucial role of user research.

Design Sprints are a great tool, but they’re not the only option. Find out how UX studio Fruto adapts the approach to deliver better design outcomes.

Designing with GDS for a government service. This blog outlines the benefits and challenges of working with the GDS design system and a few tips that helped me when working with the design system.

When it comes to UI design we have a huge wealth of experience and expertise at Fruto in delivering highly intuitive, accessible, and visually exceptional interfaces. We can offer page templates, pattern libraries, seamless dev handover, and implementation support during the development process.

In this talk, Carmen takes us through the concept of design systems, the elements that come together to form them and she gives us a practical step by step guide to the creation of a robust design system foundation.

A guide to designing better user interfaces for children

When it comes to UX design, healthcare has to be one of the areas where it’s most critical that it’s done right.  The difference between good and bad design could literally make the difference between life or death. From patient care to the clinical experience, there are many aspects to designing digital products for healthcare...

In this talk Carmen will take us through a hands-on approach to the creation of colour palettes for UI Design.

The goal of this webinar is to offer a hands-on approach to the creation of colour palettes for UI Design. In this webinar we apply concepts to create and successfully apply a UI-focused colour palette to an app interface.

A mental mod el mapping is a visual summary of the mental states that a user goes through to achieve a goal.

Colour has a great impact in the world around us and this is no different in User Interfaces (UI). However, it’s not always given the importance it deserves. Sometimes colour is understood as a purely aesthetic element that is completely relative and subjective. Nonetheless, colour plays a key role (on multiple levels) in the user experience of a product, and therefore it is worth our attention as designers.

In this blog post I will define these terms and outline how a design system might be beneficial, as well as some of the drawbacks. I will also talk about how important it is to create a system that is customised to your project.

As designers, and more specifically, digital designers, remote working might not only be feasible but beneficial. Remote working is a growing trend and as a full time designer that works from home, I can see why.

In this post I will run through what it takes to go from UX to UI, and finally to development, and I will give some tips that have helped me (as a designer) with these different hand-offs.

There are many qualities that play a key role in becoming a good designer. These qualities are far from being only technical. A designer must be an innovator, a researcher, a communicator a connoisseur, a mediator, a problem solver and a business thinker.

UI design plays a fundamental role in the overall quality of your end product. The UI not only supports the UX work, it enriches it and expands on it by bringing together concepts from interaction design, visual design, and information architecture.

This talk by our MD Mariana Morris and Nick de Pennington, neurosurgeon and medical director of the Oxford Biodesign Programme, was given at the joint DHOx and UX Oxford event on UX in Healthcare at the Old Fire Station, Oxford, in October 2016, talking about how NHS Beta is digitally connecting patients to health services.