UX research for CRM app for estate agents


About Hystreet

Hystreet is an online CRM (Customer relationship management) app for estate agents. It allows estate agents to collect and manage their contacts, documents and the sale process; whilst allowing sellers to request valuations, book viewings, make offers and communicate with agents and buyers.


What we did

What they needed

  • Improve the User Experience of their app for one of the user groups.

  • Guidance on what needed improvement and prioritising the UX issues.

What we did for them

  • Lean user research: In order to understand the UX issues, we first talked to their users. We ran a series of one-to-one usability testing sessions with 6 users to identify the key usability problems with the app and key pain points. This gave us an in-depth insight into the user needs, their workflow and the areas that needed improvement.

  • UX review: We did a heuristic evaluation, reviewed the usability of the app page-by-page and mapped out the user journeys. We then presented the findings and recommendations to the product team.


Hystreet followed the recommendations to improve the UX of their app.

Fruto have made us re-evaluate our own product and we’re following the recommendations. Brilliant. Thank you.

How can we help?

If you have a project in mind, any questions or if you just want to say hello, get in touch! We'd love to hear from you.

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