Improve the UX of your product
Review your usability and prioritise improvements
Engage your customers and give them an experience they want to return to again and again.
We combine behavioural insight with creative UX design methodologies to meet the unique needs of your product - working closely with you, your teams, and your users to create a product that everyone is proud of.
How we might do it
- Expert UX reviews
- User interviews
- Design workshops
- Rapid prototyping
- Usability studies
- User flows
Fruto have helped us get much further with a much more objective methodology. The discovery phase has given us lots of insight into what we need to improve.
How we helped our clients.
Doctors.net.uk is the UK’s largest professional network of over 200,000 doctors. Their UX & Innovation team were revisiting the value proposition of their website and looking for ways to make the website more engaging to new users. We ran a series of user interviews, stakeholder workshops and came up with a UX strategy plan.
Classlist is a private social network app, with over 300k users, that allows parents from the same school to communicate with each other. The desktop and mobile apps aim to make the job of parenting easier and include functionalities such as class lists; lift share; group and private messaging and event management.
Premier Tennis' websites allow users across multiple counties to book coaching sessions and courts. They had several websites for each of their different services and locations and needed to redesign them and merge the multiple websites into one user interface template.
Doctors.net.uk is the UK’s largest professional network of doctors. Following the Discovery phase that we ran with them, we designed a UI Design System that improved the user interface, usability and consistency across their website. The system allowed their design team to have a more efficient workflow.
The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.
The British Film Institute (BFI) needed a more efficient process of granting staff and students BFI Player subscriptions. The new UX design also delivers a leaner, less confusing and more straight-forward sign-up process for users
Cognitant empowers people to take control of their health through deeper understanding of their conditions and treatment. Experts in the production of innovative health information and experiences, Cognitant applies use of visual, immersive and interactive formats to drive changes in patient behaviour and outcomes.
Prostate Cancer UK approached Fruto to help improve the information architecture (IA) and usability of their website. Our research and design resulted in some impressive usability scores: an increase of 20.7% in the average success rate.