Improve the UX of your product
Review your usability and prioritise improvements
Engage your customers and give them an experience they want to return to again and again.
We combine behavioural insight with creative UX design methodologies to meet the unique needs of your product - working closely with you, your teams, and your users to create a product that everyone is proud of.
How we might do it
- Expert UX reviews
- User interviews
- Design workshops
- Rapid prototyping
- Usability studies
- User flows
Fruto have helped us get much further with a much more objective methodology. The discovery phase has given us lots of insight into what we need to improve.
Rachel Kirton, Director of UX & Innovation at Doctors.net.uk
How we helped our clients.
UX design for data visualisation app
Zegami is a visual search and analytics platform that allows users to explore large image datasets in an intuitive way. We worked with them to improve the user experience and user interface design of their app.
UX research for CRM app for estate agents
Hystreet is an online CRM (Customer relationship management) app for estate agents. They needed help improving their UX for a specific customer group as well as help prioritising the UX issues.
Discovery phase for UK's largest network of doctors
Doctors.net.uk is the UK’s largest professional network of over 200,000 doctors. Their UX & Innovation team were revisiting the value proposition of their website and looking for ways to make the website more engaging to new users. We ran a series of user interviews, stakeholder workshops and came up with a UX strategy plan.
UX strategy for UK’s biggest school parent community app
Classlist is a private social network app, with over 300k users, that allows parents from the same school to communicate with each other. The desktop and mobile apps aim to make the job of parenting easier and include functionalities such as class lists; lift share; group and private messaging and event management.
UI refresh for ecommerce
Premier Tennis' websites allow users across multiple counties to book coaching sessions and courts. They had several websites for each of their different services and locations and needed to redesign them and merge the multiple websites into one user interface template.
UI design system for UK's largest network of doctors
Doctors.net.uk is the UK’s largest professional network of doctors. Following the Discovery phase that we ran with them, we designed a UI Design System that improved the user interface, usability and consistency across their website. The system allowed their design team to have a more efficient workflow.
UX & UI design for educational website
The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.
UX design for video-on-demand subscription process flow
The British Film Institute (BFI) needed a more efficient process of granting staff and students BFI Player subscriptions. The new UX design also delivers a leaner, less confusing and more straight-forward sign-up process for users
UI design & pattern library for healthcare app
Cognitant empowers people to take control of their health through deeper understanding of their conditions and treatment. Experts in the production of innovative health information and experiences, Cognitant applies use of visual, immersive and interactive formats to drive changes in patient behaviour and outcomes.
Information architecture & testing for charity website
Prostate Cancer UK approached Fruto to help improve the information architecture (IA) and usability of their website. Our research and design resulted in some impressive usability scores: an increase of 20.7% in the average success rate.
UX review for an AI healthcare startup
AiSentia is a healthcare tech startup at the forefront of healthcare innovation in medical imaging. As one of the project consortium partners, we were brought in to help them review the user interface of their existing prototype to refine and test to improve the user-friendliness of AiSentia’s software and provide a UX strategy for future phases of work.
User experience design for ethical AI platform
The Trustworthy and Ethical Assurance Platform (TEA Platform) is an open-source tool developed by researchers at The Alan Turing Institute and the University of York. The Alan Turing Institute sought to understand potential users' perceptions of its methodology, and they identified the need for improvements in user experience (UX) of their current prototype.