Blog & resources

Fundamental user feedback strategies that keep your digital product user-centred and competitive. This guide covers the core minimum techniques for combining quantitative and qualitative research, conducting a user research gap analysis, and building an effective feedback loop for informed decision-making.

How effective UX design is making a real difference in education, from academic publishing to school and higher education. See key insights and practical case studies that make learning more accessible and engaging.

Rebranding a digital product can be challenging, especially when managing user expectations and technical constraints. In this blog post, we share practical, user-centric strategies for a phased product rebrand. Learn how to ensure a smooth transition that keeps your users engaged while navigating the complexities of legacy systems.

When designing products, user needs, business goals and business requirements all need to be considered.  Great products are created when all 3 combine, but following conventional development principles means the needs of the user are often overlooked, leading to sub-par products and poor user experience.

Using analytics to support decision making for better user experience and business outcomes.

In the race to bring products and features to market rapidly, a strategic focus on UX design can be a game-changer.

Discover brand health essentials and learn how to measure the key metrics effectively.

This short guide covers everything you need to know about UX strategy: from benefits, responsibilities and guiding principles, to how and when to set one.

UX skills are in high demand, but hiring design talent to improve your product development can be a bit of a minefield. But there are ways to make it easier...

Expert speakers discuss challenges and impact of design on digital content and services in Oxford event hosted by UX studio Fruto & partners, Oriel Square.

If product development isn't quite producing the results it needs to, there's a high likelihood you need to get your Design team involved sooner. Here's why...

A brand is the perception people have of your business. It's what they think, feel, or say about your business. Planning and executing your brand elements from the beginning will help your business grow and thrive in the long term.

Improving product experiences when being influenced by conflicting interests is hard. Tech driving design decisions is not the answer. Here's why...

This week at Fruto, I ran a series of Brand Strategy Workshops with our whole team, helping us to clarify our internal and external brand.

From 'stink patterns' to smartphone addiction: how can we tackle the interactions that make us spend too much time online?

Not sure what the difference is between tactical and strategic UX approaches, or which would be best for your next project? This post is for you.

Expert design practitioner skills aren’t the same ones that you need for design leadership. Here’s what you need to know and learn to succeed...

A 7-step guide to establishing a design-led culture, no matter where on the UX maturity ladder you’re starting your transformation journey from.

We all know that UX is a key factor in customer satisfaction. But knowing this, and actually delivering on it, aren’t always the same thing. And it certainly isn’t always a straightforward process - with internal politics, multiple user groups and external factors all impacting your ability to achieve the perfect user experience...

In this webinar, we’ll show you how to get buy-in from key stakeholders, what pre-workshop activities we run to make sure it all goes smoothly, and tips on how to facilitate these sessions.